B2B Marketing Excellence

The business marketer’s professional development advantage

Lively training courses using experience-based methodologies provide marketing executives and up-and-comers the strategic edge. With B2B Marketing Excellence corporate training programs your team can distinguish itself in the knowledge economy.

The Underappreciated Value of Brand Experience - Whitespace Opportunity for B2B Brands
By Dana Theus - May 01, 2008
As we prepare for our B2B and B2G branding course later this month we've been doing additional research and analysis of the business and government markets that is leading us to look at branding with a deeper perspective. Branding is much talked about and little understood, even by experienced marketers because it is complex, combining both tangible and intangible elements. In the B2B environment, because there are more players on both the sellin..... Read Article Subscribe in a reader

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B2B Marketing Course Catalog Expand your team's marketing expertise with proven methodologies in lively sessions on branding, product marketing, marketing communications and sales enablement.

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"I truly enjoyed the marketing class with Marybeth and Dana. I learned a great deal and felt professionally challenged throughout. I intend to leverage these new skills to better serve my clients and craft proposals."

Carl D. Willis-Ford

SRA International, Inc.

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