Next Course Jun 04, 2008
Corporate Brand Strategy: Accelerating Company Growth
Master the strategic underpinnings of B2B or B2G brand-building to reduce the cost of sale, command higher prices and build strong customer loyalty across old and new media.

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Who’s Behind B2B Marketing Excellence?
Dana Theus
Dana Theus brings executive experience in product marketing, partnership development, social media, public relations, marketing communications and strategic planning to B2B Marketing Excellence. Ms. Theus has worked with cutting-edge software and services companies and non-profits to position themselves for the future through major branding initiatives, innovative partnership programs and new product development/launch efforts. She has worked closely with executive teams at technology market leaders such as Bell Atlantic (now, Verizon) and EDS as well as with startups CareerBuilder, TMA Resources, Intersections Inc. and Bantu Inc. She has also worked with non-profit and educational institutions such as The Points of Light Foundation and the Johns Hopkins University Bloomberg School of Public Health.
Ms. Theus, Principal of Magus Consulting llc, is an Adjunct Professor at George Mason University’s School of Management, Technology program, where she co-teaches Marketing in the High Tech Age. She received a Bachelor of Arts degree in Communications from the University of California at Los Angeles and a Master of Arts degree in Communications from the University of Southern California. Ms. Theus is a member of the American Marketing Association and ASAE & The Center for Association Leadership. She was appointed to the Arlington Arts Commission, where she chairs the Marketing Committee, and she serves on the Board of Directors for Bowen McCauley Dance.
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“I work with a lot of people in and around marketing, and Dana blows them all away! I've learned from her deep understanding of marketing, as well as her professional experience in tackling tough business challenges. She’s easy to work with too, a consummate professional.”
Gary Levine
President
WSI WebMark
“Dana’s direct communication style is refreshing and she demonstrated her value immediately … I have come to trust her judgment.”
Andy Feldstein, Ph.D.
CTO
Herley Systems
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