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Jun 04, 2008


Corporate Brand Strategy: Accelerating Company Growth

Master the strategic underpinnings of B2B or B2G brand-building to reduce the cost of sale, command higher prices and build strong customer loyalty across old and new media.

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Who’s Behind B2B Marketing Excellence?

Marybeth Fraser 

Marybeth Fraser

Marybeth Fraser brings executive experience in marketing communications, branding, business development/sales, public relations and strategic planning to B2B Marketing Excellence. Ms. Fraser has worked with leading technology companies to launch brand programs, develop growth strategies, reposition products and services, support major government procurements, and develop and execute integrated marketing communications plans. She has worked closely with executive teams in the business and government markets including the U.S. Coast Guard, U.S. Department of Homeland Security, U.S. Department of Justice, U.S. Department of the Treasury, Siemens, VeriSign, Cable & Wireless, AMS, Elbit Systems of America, WilTel Communications, and the Internet Society. Ms. Fraser began her business career with Sprint Communications Company and held executive level positions of increasing responsibility before joining American Mobile Satellite Corporation, (now Motient) and then NextWave Wireless as Vice President and General Manager.

Ms. Fraser, President of Fraser Consulting, Inc., is also an Adjunct Professor at George Mason University’s School of Management, Technology program, where she co-teaches Marketing in the High Tech Age. She received a Master’s degree in Business Administration from George Washington University and a Bachelor of Arts degree from Smith College. She has been recognized for her accomplishments through the receipt of the Federal Computer Weeks’ Fed 100 industry award, the GTE Outstanding Achievement award, and the McKinley Marketing Partners “Star” award. Active in the community, Ms. Fraser is a member of the American Marketing Association and serves on the Board of Directors for Signature Theatre and Fairfax Futures.

 

>>Contact Marybeth Fraser

   

 
“Marybeth's leadership in developing our brand strategy has raised the profile and image of our company in the market significantly.  Her comprehensive and strategic approach to branding using the B2B Marketing Excellence methodologies, helped us distinguish ourselves from the competition and communicate our true value to our customers. Our branding program, combined with other related initiatives, has led to tremendous growth for the company.”

Tim Taylor
CEO, RTR Investments
Former CEO
Major Aerospace Electronics Company

"Marybeth brings a fresh perspective to the world of B2B and B2G branding.  In both executive marketing and general management roles with major technology companies, Marybeth has developed insight into how critical marketing is to running a successful business.  As a result of this unique experience, she combines true business savvy with her expertise in leveraging the market power of a company’s brand to drive shareholder value." 

Charlene Wheeless
Vice President
Major Aerospace and Defense Company

   

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