The Business Marketer’s Professional Advantage
About B2B Marketing Excellence
B2B Marketing Excellence uses superior marketing insights to help career marketers be the B2B or B2G marketing expert in their organizations, driving outstanding success for their clients and employers.
Our lively, experience-based professional development training courses in B2B and B2G Brand Strategy, Product Marketing, Integrated Marketing Communications, and Sales Enablement, presenting original case studies and in-class exercises using practical methodologies, techniques and templates. B2B Marketing Excellence also moderates the B2B Expert’s Forum, a unique on-line social network and wiki resource library and the B2B Marketing Excellence Blog, free to professional marketers.
Why focus on B2B and B2G Marketing?
Marketing education and training courses often explain core marketing principles using our common cultural experience with B2C brands. However, this approach ignores the particular challenges of selling to a complex organization such as a Fortune 500 company or Government agency. B2B Marketing Excellence provides tools and insights which illustrate precisely how organization-to-organization marketing and sales challenges turn into revenue and positioning success.
>> What is B2B Marketing?
>> What is B2G Marketing?
Marketing Agency Staff Training
Want to share our high-impact resources with your marketing agency staff? Learn about our “Expert’s Expert” Custom Courses designed to help agency staff communicate more effectively with clients. Customized corporate classes also available.
Partner With Us
Can your members or extended network of contacts benefit from our training courses and community of expertise? B2B Marketing Excellence knows the power of the credible referral and we’re happy to help you create a member benefit where you can offer your members preferred pricing to our courses in exchange for promotional assistance to get the word out among your member base. If you’d like to discuss a partnership, please contact us.
As career marketers ourselves, we are dedicated to furthering the B2B and B2G marketing professionals’ need to supplement their career accomplishments with strategic and practical knowledge and tools. We are committed to building a dynamic and growing community of experts that enables marketing executives to share their experiences while simultaneously growing the next generation of B2B and B2G marketers.
For more information, please see our Fact Sheet (.pdf). To be notified of upcoming courses and events by B2B Marketing Excellence, please sign up for our mailing list.