Corporate Marketing Professional Development
The dynamics of an internal marketing team require that executives and senior staff coach junior staff members on how to work best practices into each project. But you all need to spend time with your clients and product teams executing marketing strategy to meet revenue goalsj, where is the time to help your staff gain new perspectives and learn to think beyond the experience they have to date? There’s just never enough time for senior staff to provide junior staff all the expertise and insight they need to keep up with success and help build the business at the same time. And let’s face it, even senior staff can benefit from rounding out their experience in the areas they didn’t “grow up in” through their marketing career.
That’s why B2B Marketing Excellence offers custom marketing training for corporate marketing departments and outside agencies – to help you develop your staff talent base efficiently so they can “talk the talk and walk the walk” with your clients and internal constituencies.
Flexible Custom Design
In consultation with your senior team, we will design a program for your team based on the materials we offer through our course catalog, tailored to meet the needs of your firm and your staff. In the design process we will tailor the core elements of our training program to fit your substantive and logistical needs:
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Content: Want to focus on a micro area of communications or sales enablement? We’ll take you on a shopping trip through our course material and build the most on-point training for your staff. We can even develop specialized material for your industry segment or marketing specialty.
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Perspective: Depending on your business and client base, your staff may require a special understanding of marketing lingo and work process. With you, we’ll assess where your staff training deficiencies are and craft targeted modules to shore up their familiarity with internal processes and client needs.
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Logistics: Our Custom Courses may be held on-site to minimize your staff’s time “out of the office”, or off-site to help them “take a step back” from the day-to-day. We can run half day, full day or multi-day sessions.
Access to B2B Marketing Excellence Methodologies and Templates
By taking our courses, your staff will have automatic access rights to the B2B Marketing Excellence library of methodologies and templates. This includes the right to use these materials internally and with clients as long as the B2B Marketing Excellence marks are clearly displayed. Who has time to reinvent the wheel?
For marketing agencies, you may also be interested in partnering with B2B Marketing Excellence to offer preferred or custom seminar pricing to your to clients, contractor base and extended network.