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Jun 04, 2008


Corporate Brand Strategy: Accelerating Company Growth

Master the strategic underpinnings of B2B or B2G brand-building to reduce the cost of sale, command higher prices and build strong customer loyalty across old and new media.

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Things You Should Know


FAQs

 

 

Can I use the templates and tools I receive in class with my employer or clients?

B2B Marketing Excellence copyrights all of our templates and tools. You are free to use them as long as you:

  • utilize the templates for personal use only
  • do not sell the templates for commercial gain
  • do not alter them other than to add your own information in the areas provided; and
  • do not remove the B2B Marketing Excellence logo and copyright notice.
For further information, please read our Terms of Use.

How do I receive updated versions of the templates and tools?

Once you have completed the course, you will receive special access to the electronic version of the materials taught in the course through the B2B Expert's Forum.  B2B Marketing Excellence will send you an email notifying you of the change in your B2B Expert's Forum membership that allows you this access. If you have not received this email, or if you have additional questions, please contact us.

Can I use the templates and tools if I have not taken your courses?

At this time, all templates and tools are available to course alumni only. We will be adding courses, templates and tools on a regular basis, so sign up for email updates in the box provided at the bottom of this page to stay up to date!

 

Can I get customized training for my staff?

Yes. Group rates to our courses are also available. Learn more.


Do you offer consulting services to help us implement your methodologies?

Yes, as a professional development company, B2B Marketing Excellence will work with our alumni and corporate clients to help them implement the methodologies we cover in class.  B2B Marketing Excellence also provides custom training which adapts our methodologies to your work environment and individualized organizational challenges. Please contact us to discuss your interests. If we cannot help you, we will refer you to one of our principals or others in our network who may be able to help you.


What is your refund and cancellation policy?

There is a $50.00 charge to process all refunds. After this administrative charge, your refund will be processed according to these guidelines:

  • before early registration ends - 100% refund
  • up to one week prior to the event - 75% refund
  • up to two days prior to the event - 50% refund 
  • within forty eight hours prior to the event - 25% refund
  • there will be no refunds on the day the training is held
Rescheduling: if you are unable to attend an event after you have registered, but still wish to take it, B2B Marketing Excellence will allow you to transfer the value of your unused registration to any other class in the future without incurring any administrative fees.
To request a refund or alternative registration, please contact us.

Kudos for Dana Theus and Marybeth Fraser

“Dana and Marybeth make an amazing team leading a lively and energized marketing class at George Mason University that receives great reviews from the students.  Using real-world examples and creative in-class exercises, they challenge the students to think beyond what they already know about marketing. Students leave the class with a deep understanding of how to approach marketing in fresh ways as soon as they return to their business environment."

Ed Lewis
Director, Technology Programs
George Mason University
School of Management

 

“Dana and Marybeth bring a wealth of real-world marketing experience and dynamic teaching techniques to their courses. Their classes thoroughly engage students while expanding their understanding of B2B and B2G marketing. Students leave their courses with skills that not only help develop their careers, but also position them to be valuable assets to their companies."

Jean-Pierre Auffret
Director, Center for Advanced Technology Strategy
(formerly) Director,Technology Programs
George Mason University
School of Management

   

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