Training for the Business Marketing Professional
B2B Marketing Excellence professional development seminars will engage you in an analysis and understanding of core business marketing principals and then dive right down into the “so what?” Our training courses are fun and highly interactive – learning in teams that facilitate business networking while practicing new skills with peer support. Every course provides the opportunity to apply B2B Marketing Excellence’s strategic methodologies and templates to real-world B2B and B2G marketing problems. The result is that you leave each session knowing just what to do at the office the next day to drive better value for your company or client.
We offer marketing courses in the following disciplines:
We also offer Custom Marketing Training for Marketing Agencies or corporate marketing departments. >> Learn More
Upcoming Courses:
Corporate Brand Strategy: Accelerating Company Growth
Master the strategic underpinnings of B2B or B2G brand-building to reduce the cost of sale, command higher prices and build strong customer loyalty across old and new media. June 4, 2008
Strong brands remove barriers to sales and position your company for growth. In this course, we will examine how successful companies in B2B and B2G markets use their brands to command higher prices and build strong customer loyalty that pays off in a lower cost of sale. You will learn how to develop brand architectures to encompass your organization’s corporate, product and partnership strategies as well as how to deploy a Brand Platform across new and old media with internal and external audiences.
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Product Marketing: The 'Art and Science' of Market Success
Master the essentials of B2B and B2G product marketing - including positioning, launch planning and pricing – to ensure your company’s competitiveness and financial success. September 18, 2008
Effective B2B and B2G product marketing contributes directly to the company’s market success, ensuring it competitiveness, customer satisfaction and financial solidity. Successful product marketers master both the ‘art and science’ of creative communications and operational planning, yet few professional marketers have received professional training in this challenging discipline. You will learn the appropriate role and deliverables for marketing in the product development and launch lifecycle, how to establish solid positioning platforms and how to evaluate and set pricing strategies. >>Learn More
Marketing Communications: Marketing Plans That Work
Master the essentials of B2B and B2G marketing communications planning to boost stakeholder confidence through integrated messaging, promotional and engagement/Web 2.0 plans. November 6, 2008
Effective B2B and B2G communication plans express everything about an organization that market stakeholders need to know for strong market positioning. When an effective marketing communications strategy is in place, improvements in brand awareness, sales productivity and customer loyalty all provide a boost to stakeholder confidence. The most effective communications campaigns execute against a multidimensional messaging architecture, integrated across multiple media through public relations, advertising, collateral/Web 1.0 and social media/Web 2.0 channels. In this one day course, you will learn integrated communications planning from a refreshingly pragmatic perspective, acquiring planning frameworks in these critical areas and practical tools for implementing them. >>Learn More
Sales Enablement: Strategic Sales for Non-Sales People
Master the essentials of B2B and B2G sales enablement by understanding the intricacies of the organizational sale and how to work with the sales team to win the big deals. January 29, 2009
Sales and marketing professionals approach the challenge of winning large B2B and B2G deals differently, and when they work together, combining their complementary strengths, they’re a team that’s hard to beat. In fact, good sales teams know that they can’t succeed without strong marketing support which helps them reduce their cost of sale and increase their close rate. Understanding the personality types, motivations and methods used by sales teams will lead to high performance in winning the deal. This one-day course helps business and government marketers understand what drives the sales team’s success and how best to support them. >>Learn More
Course Location: All courses will be held at the NRECA Conference Center near the Ballston Metro in Arlington, VA. Enroll early for $100 off registration fees. If you have received a special price coupon code from one of our partners or through subscribing to the B2B Expert’s Forum, you may enter it during the registration process.
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