As we prepare for our B2B and B2G branding course later this month we've been doing additional research and analysis of the business and government markets that is leading us to look at branding with a deeper perspective. Branding is much talked about and little understood, even by experienced marketers because it is complex, combining both tangible and intangible elements. In the B2B environment, because there are more players on both the sellin..... Read Article Subscribe in a reader
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Next Course: Corporate Brand Strategy June 4, 2008
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