B2B Marketing Excellence

Marketing Strategy for the Bottom Line

Our proven methodologies for branding, positioning and integrating traditional and social media are critical components in executing your corporate strategy, producing sustainable assets measured in:

improved sales productivity;
increased customer and employee loyalty; and
positive public perception.

We work quickly and cost-effectively to help companies build their brand into a competitive advantage in markets now demanding greater authenticity and transparency.

ANNOUNCEMENT

B2B Marketing Excellence has merged with The Clearing. Please contact us there.

Is Your Brand a Competitive Asset?

Asset Brands^TM Build Shareholder Value

Our proprietary Brand Strength Assessment and Asset Brand^SM methodologies sharpen the underlying power of your company’s impossible-to-duplicate authentic character. The Asset Brand^SM approach is crucial to shaping your authentic identity into a competitive asset that cannot be replicated. Learn More

B2 B Marketing Excellence Asset Brand Overview

View more presentations from Dana Theus.

Meet the Principals

Marybeth Fraser and Dana Theus are experienced B2B executive consultants who deliver value Day One.

A Fresh Approach

B2B Marketing Course Catalog Today is about change. Internet-enabled competition, unstable global economies, and social media technology are disrupting markets and changing the rules of business. While most marketing consultants still follow the old rules, B2B Marketing Excellence leans into change with a fresh new approach, leveraging our deep business expertise to use branding, marketing and strategic communications to achieve corporate growth objectives.

The B2B Marketing Excellence approach helps clients transform their brands into dynamic and authentic business assets.

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Shaping your social brand experience

Gartner predicts that social media will begin to replace email for business users over the next three years. Will you be ready when your customers make the transition? Social media is already commonly used for many B2B marketing challenges, as a new communications channel and a new branding venue. What are you doing to shape your social brand experience? >>More

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